The course has an international perspective and focuses on internationally oriented projects in collaboration with both established and upcoming companies in the media and fashion industry. The course is divided into 3 modules of 10 ECTS each, with graded projects concluding each module:
- Module 1 - Digital fashion and transmedia
- Module 2 - The branded fashion film
- Module 3 - The narrative fashion film
THE BRANDED FASHION FILM MODULE 1 (10 ECTS)
a) Diving into Fashion Business: Fashion, fashion film and brands, fashion marketing, branding and sustainability.
b) Diving into Fashion Film Production: Storytelling, producing of branded fashion film, hands-on production and postproduction, production design I, fashion styling I, fashion film production, and fashion film colour grading I.
c) Fashion Film Analysis: Fashion film analysis, fashion film reflections, fashion film theory.
THE NARRATIVE FASHION FILM MODULE 2 (10 ECTS)
a) Diving into Narrative Fashion Film: Storytelling, audience understanding, idea creation, digital marketing, working with a client, sustainability in film.
b) Diving into Narrative Fashion Film Production: Storytelling, producing, hands-on production and post-production, production design II, fashion styling II, fashion film production, and fashion film colour grading II, Sustainable production I.
c) The Processes in Fashion Film Production: Brief, integration of storytelling and production design, visual conceptualization, final implementation of production, preparation of circulation and distribution plans.
DIGITAL FASHION & TRANSMEDIA MODULE 3 (10 ECTS)
a) Diving into Digital Fashion: introduction and insights, digital fashion business, digital marketing, basic tools.
b) Diving into Transmedia: branding, media as interactivity, transmedia marketing.
c) Fashion Transmedia campaign: From idea to strategy and conceptualization of a fashion transmedia campaign.
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